Why nonprofits need to revisit their website strategy

  • Written by Preston Callicott, COO

Getting a website published is just the beginning. To raise visibility, you need to make sure the “word gets out” about your website and the cause. Some of the ways to do this are:

Social Networks– Establish a Facebook page for your cause, and get all the staff to participate on a regular basis. Encourage them to have an open, positive - but truthful - dialogue through the social media portals. This humanizes the nonprofit to your target audience, and gets buy-in to the passion underneath the cause.

YouTube– post videos that highlight the cause, with links to your website and other social media outlets, like Facebook. The more sites you link to your nonprofit’s website, the higher the traffic, and ranking among search engines (i.e. Google, Bing, etc.)